Digital Growth Marketer

Stoke-on-Trent, Staffordshire, England


DESCRIPTION

The opportunity

At Aerial Motion Pictures (Fly ICARUS), we’re on the hunt for an experienced, results-driven Digital Growth Marketer to head-up our marketing efforts. Over the last 12 months in particular, we have embraced experimentation, testing exciting marketing initiatives and expanding our presence through a combination of partnerships, word-of-mouth, and online buzz.

We’re developing a line of exciting new products and now it’s time to take our marketing efforts to a whole new level!

About you

As our Growth Marketer, you will be overseeing our paid and unpaid marketing activities, both online and offline and working closely with our team to identify and carve out a growth strategy… And you'll be actively encouraged to make the loudest noise, in one of the most exciting industries out there. You will have a strong understanding of content marketing, social strategies and digital marketing processes.

Key Responsibilities

  • Develop and maintain an audit able marketing strategy

  • Create and mentor a team of junior marketing executives to develop a thriving and successful team

  • Develop and manage PPC strategies

  • Design and implement a contigious SEO Strategy across all our websites and product ranges

  • Recognise, test and implement new digital acquisition opportunities

  • Creating copy & content on a daily basis to promote our products and services, to generate leads for our Sales Team

The above statements describe the general nature and level of work. They are not a comprehensive list of all responsibilities, duties, or skills required.


REQUIREMENTS

Minimum Requirements

  • 2+ Years working in a similar role

  • A proven track record of creating and implementing content marketing products and plans

  • Strong and confident copywriting skills

  • Authorised to work in the UK

Ideal Experience/Qualifications

  • Website CMS administration experience

  • Graphic design experience (Canva/Photoshop)

  • Previous experience of Facebook & Google PPC/Advertising, strategy development & implementation

  • Experience with Google Analytics

  • Experience with Hubspot Marketing Tools


BENEFITS

Remuneration

  • Competitive salary

  • Pension: we offer a full auto-enrollment workplace pension for all employees who want it

Work-life balance

  • Large amounts of autonomy and empowerment in your work

  • Holidays: we offer 28 days of holiday per annum, including bank holidays

  • Flexible working / working from home: we don’t have fixed working hours, some of our team start at 8am, others at 10am. We trust you to establish an effective working pattern that allows you to excel in your role and makes you a great team member

Learning & Development

  • Books, courses and conference budgets for all employees


APPLICATION PROCESS

  1. Send your CV and covering letter to info@flyicarus.co.uk

  2. We will schedule you for an initial 30 minute meeting with Matt Williams (our MD)

  3. If we’re interested in moving forwards, you’ll be asked to provide some examples of your work and asked to deliver a small body of work to a brief, set by us.