How Every Drone Operator Can Build A Successful Business, even if you’ve never run a business before!

What is the Course?

It’s the FIRST AND ONLY all-in-one Sales & Marketing course for the Drone Industry.

Written and delivered by the UK's Drone Industry Leader, Matt Williams (Mr MPW) you'll be guided through 6 weeks of personal tuition on how to build and grow a successful drone business!

We've developed the 'How to build a successful drone business' course, otherwise referred to as the '2, Comma, Club' to answer the huge demand for business support and guidance within the rapidly-growing drone industry.

So, what is the secret to creating a successful drone business, that can change your life and your families life forever?

Why is it that over 40% of new drone businesses fail within their first year?

We’ve spoken to a huge swathe of the 2000 students who we've trained over the last five years and hundreds of people throughout the industry to develop a brand new, one of a kind training course which focuses on how to develop and build a successful business in this exciting and rapidly growing industry.

We created a drone business that generated more than £1,000,000 in the first 18 months, and then nearly lost everything because we didn't have the right strategies, tactics and processes in place.

We’ve then spent the next 3 years, and more than £2,000,000 mastering the processes, tactics and strategies required to generate leads on autopilot and convert those leads into paying customers.

Now, we want to share these methods with you, so you don't make the same mistakes that we did. We want to save you time, effort & money and help you to leap-frog those in the industry who are relying on the age-old; 'Buy a Drone, Get a PfCO, Build a Website and HOPE method...', which just DOESN'T work anymore!

So, what does the course involve?

We’ve created a 6 week e-learning course which covers everything you need to know including;

  • How to generate explode the amount of traffic to your site
  • How to generate leads from your increased traffic
  • How to acquire customers for free
  • How to nurture leads and turn them into repeat customers
  • How to build your Authority within your niche and leverage this to create EVEN MORE leads
  • How to delight your customers by over delivering

There are 41 modules and more than 150 training videos, just in the online training alone, and that's before you even look at the additional bonuses you’ll receive, which you can find in the offer stack down below.

Don't just take our word for it though, go and check out our ever increasing number of testimonials from people who have already become members of the 2 comma club at the bottom of the page.

Who is the ‘How To Build A Successful Drone Business’ Training Course for?

We’ve designed this course to cater for EVERYONE in the drone industry who wants to be successful - it doesn’t matter if you’ve got thousands of flying hours, or have never touched a drone before - the course will guide you through how to create and begin to build a thriving and growing business.

In exchange for joining the ‘How To Build A Successful Drone Business’ course you get ALL of the following:

2 comma club sales and marketing training
2 CC - Offer Stack V3.jpg

The Curriculum

6 Weeks, 41 Modules and more than 150 training videos


Week 1 - Understanding Inbound

In week 1 we introduce you to the methodology of Inbound Marketing and how knowing more about your Buyer can help attract them to your website and nurture them into paying customers.

  • Welcome to the course!

    • Thank you

    • Before we begin...

    • This isn't for you

    • Dig deeper

    • Full Circle - Multi-faceted strategy

    • Held to account

    • The social network(s)

  • Introduction to Week 1 - Understanding Inbound

    • Introduction to week 1

    • Advertising vs Marketing

  • What is Inbound Marketing?

    • Scope

    • Traditional Business Models

    • What is Inbound Marketing?

    • Summary

  • The Inbound Methodology

    • Scope

    • Attract

    • Engage

    • Delight

  • Becoming Inbound

    • Scope

    • Core Principles

    • Company Purposes

    • Company Goals

    • Summary

  • Introduction to Buyer Personas & The Buyer's Journey

    • Scope

    • Buyer Persona

    • The Buyer's Journey

    • Summary

  • Funnels are Dead

    • Funnels are Dead

  • Why do we need to set Business Goals?

    • Scope

    • Accountability

    • Isolation

    • Innovation

    • Summary

  • Setting Smart Goals

    • Scope

    • What are SMART Goals?

    • How do we create SMART Goals?

    • Summary

  • Goal Setting 101

    • Scope

    • The '2 Questions'

    • Reverse Goal Setting

    • Summary

  • Buyer Personas

    • Scope

    • Why you need Buyer Personas

    • Recap - What is a Buyer Persona?

    • Summary

  • How to Create a Buyer Persona

    • Scope

    • Who should create your Buyer Persona(s)?

    • How to create your Buyer Persona(s)

    • Summary

  • The Buyer's Journey

    • Scope

    • What is the Buyer's Journey?

    • Stages of the Buyer's Journey

    • Summary

  • How to Develop the Buyer's Journey

    • Scope

    • Creating your Buyer's Journey

    • The Hook

    • Creating the correct content for your Buyer

    • Summary

Week 2 - Inbound Mastery

In week 2 we look at how to put Inbound Marketing into practice and how a blog is one of the most powerful marketing tools you can have.

  • Introduction to Week 2 - Inbound Mastery

    • Introduction to Week 2

    • Who Not How

    • Time vs Money

  • What is Content Marketing?

    • Scope

    • What is Content Marketing?

    • How does it work and what is it designed to do?

    • Summary

  • The Importance of Planning

    • Scope

    • Content Roadmap

    • Sound Investment

    • Organisation is Critical

    • Summary

  • Builing a Content Plan

    • Scope

    • Marketing Double-down

    • Goals

    • Organisation

    • Modelling

    • Plan

    • Summary

  • Your Online Content Plan

    • Scope

    • Buyer's Journey Map

    • Homework

    • Summary

  • How is Blogging so Powerful?!

    • Scope

    • Why is Blogging SO Important?

    • Summary

  • Anatomy of a Blog Post

    • Scope

    • Get Modelling

    • Write about the Industry, not yourself!

    • Anatomy of a Blog Post

    • Summary

    • The Magic Number

    • Speed Blogging

  • Lead Magnets & Lead Nurturing

    • Lead Magnets

    • Lead Nurturing

  • Social Listening & Finding Your Voice

    • Social Listening

    • Finding your voice

Week 3 - Solid Foundations

In week 3 we show you some practical tools, some of which are FREE to use that can allow you to put your Inbound Marketing on autopilot.

  • Introduction to Week 3 - Solid Foundations

    • Introduction to Week 3

    • The Cost of Commodity

    • Your business isn't what you sell

    • Build your list

  • Introducing Zoho's FREE CRM (Basics)

    • What is Zoho

    • Set up Zoho Mail

    • Zoho Homepage

    • Lead & Task Creation

    • The Power of Reminders & Tasks

    • Live Chat

  • Introducing Optinmonster

    • Introduction to Optinmonster

    • Example Campaign

  • Zapier - The glue that holds it all together

    • Introduction to Zapier

    • Optinmonster to Zoho via Zapier

  • Fundamentals to Growth

    • The Fundamentals to Growth

    • Email

    • Voicemail

    • Virtual PA

Week 4 - Famous for 50

In week 4 we take a look at the concept of Famous for 50 and how by creating an offer, can make you stand out from all of the other operators on the market.

  • Introduction to Week 4 - Famous for 50

    • Introduction to Week 4

    • The Value Ladder

    • Social Proof

  • Famous for 50

    • What is Famous for 50

    • The Famous for 50 in Action

    • Why we got an office at Pinewood Studios

    • Head hunting - Your ideal client

  • Creating Your Offer

    • Co-opertition

    • Selling (5x£1000) vs (10x£500)

    • Creating your offer

Week 5 - Linked in Strategy

In week 5 we take a detailed look into LinkedIn and how this overlooked social platform is overlooked by new business owners.

  • Introduction to Week 5 - Linked in Strategy

    • Introduction to Week 5

    • F**ck the haters

    • Story-selling

  • LinkedIn

    • Account Settings Introduction

    • Your Profile Photo

    • Basic Profile Setup

    • Creating your Cover Photo

    • Work Experience

    • Making yourself visible

    • Profile Visibility

    • About You

    • Making Connections

    • Networking on Autopilot

    • Building content for LinkedIn

Week 6 - Content is King

In the final week we hammer home how content is king, and how it's at the centre of the Inbound Marketing methodology.

  • Introduction to Week 6 - Content is King

    • Give your best for Free

    • Introduction to Week 6

  • 6 Steps to Social Acceleration

    • Social Acceleration Introduction

    • Build Your Pillars

    • Step 1 - Get Shooting

    • Step 2 - Upload to a Shared Drive

    • Step 3 - Re-purposing Content

    • Step 4 - Re-edit for the Platform

    • Step 5 - Get Scheduling

    • Step 6 - Blog!

  • Bonus

    • The Journey

    • Thank You



 See what other Customers are saying about the course

“I wish I had this 20 years ago…”

Danny Fitzpatrick

Silver Sky Media

“There isn’t another out there like this!”

Nigel Pugh

Impact Aerial

“You get more out of the journey…”

Nick Hudson

Commercial Drone Ltd

 Choose to book the Course on its own, or bundle it with an ICARUS Pro PfCO Drone Course

You can find the answers to some of our Frequently Asked Questions below...

Just click the question to view the answer.

  • Is there a discount if I don't want to attend the Round Table Sessions?

    • Unfortunately not... The members of the 2, Comma, Club who have been through the training so far have found these to be one of the most valuable elements of the training. The conversations and networking opportunities within the Round Table Sessions are where we've found students benefit the most from the process. We WANT you to be successful, so there's no option to remove these sessions from the package at this time.

  • Is there a time limit on my attendance at the Round Table Sessions?

    • We're only running the monthly Round Table Sessions for the first 12 months of the 2, Comma, Club. So, you'll have to use both of your Round Table tokens before 31st July 2020.

  • How long does each week's training take?

    • Each week's training takes approximately 1.5 to 2.5 hours to complete... BUT don't forget to leave extra time to implement the tactics you've learned!

Want to know more about the course?

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